Marketing Manager

Sharing the details for the position of Marketing Manager

Position: Marketing Manager (Industrial Segment)

Location: Mumbai

Job Knowledge/Work Experience (Preferred): Primarily experience in doing product management / energy management solutions to industries like Power plants, cement plants, oil & gas, metallurgy industry etc.

Education (Preferred Degree):

- Engineer with MBA in Sales and Marketing

- Experience in working on Thermal or Energy Management solutions.

JOB PURPOSE:

- The role of a Marketing Manager (Industrial Segment) is to ensure growth of Insulation solutions in the Industrial Segment - specifically industries like Power plants, cement plants, oil & gas, metallurgy industry etc.

- The role needs to analyze the market potential & leverage opportunities in the market by drawing up sales & marketing strategy which is aligned to the marketing plan and ensure delivery of above strategy.

PRINCIPAL ACCOUNTIBILITY:

Growth & strategy:

- Provides quality leadership for internal and external customers in all assigned tasks, while upholding values at all times establishing an environment and foundation for future sales growth.

- Responsible for market mapping, product management, segmentation & developing market penetration strategies for the segment

- Responsible for generating sales revenue and profitability in Industrial segment

People Development and Leadership Development:

- Responsible for working together with a team of Regional Managers & Sales & Specification Managers to develop business in the given segment

- Provide training and coaching to sales teams

- Closely co-ordinate with all supporting functions in order to deliver upon the agreed business strategy.

Business Development:

- Work closely with key customers - consultants, end customers in building specifications in order to offer solutions

- Projects management using CRM / digital tools

- Generate leads and follow up on projects for selling performance-based solutions

Marketing:

- Recommend product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors

- Develop technical solutions / calculation tools etc. for providing thermal efficiency solutions to customers

- Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability

- Work with BIS and other government agencies like EIL etc. to develop codes meeting global standards

- Drive marketing activities including website dev, brochures, expos etc