Manager - Marketing - HVAC

A large scale European MNC is looking for a Marketing Manager in HVAC (heating, ventilation & air conditioning)

Qualification : Bachelor's degree + MBA in Marketing would be preferable

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Oversee product development or monitor trends that indicate the need for new products and services.

Responsibilities :

- Must Co-ordinate very closely with the organization's customer branch of Architects, Designers, Contractors and the Construction companies and build a brand recall through personal and non - personal interventions

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

- Participate in related exhibitions, trade events to spread brand awareness. Keep the organization aware of such activities.

- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

- Prepare Market Intelligence reports, share with Sales team to keep them updated with trends and conduct competition analysis to procure a deeper insight into trade related activities.

Sales and Marketing :

- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service :

- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Establishing and Maintaining Interpersonal Relationships :

- Developing constructive and cooperative working relationships with others, and maintaining them over time.

- Relationships with personals in various industries- Must have personal contact with Architects, Contractors and Designers.