Manager - Marketing - Healthcare/Pharma/Medical Device

Industry - Pharma / Biotech / Clinical Research

Category - Sales & Marketing

Skills - Marketing Manager, Brand Manager, Product Manager

Job Type - Permanent

Job Description - Strategize for Brand establishment and Brand reach of products, generate and manage product sales & marketing initiatives for new and existing domestic customers while also devising initiatives to influence customer behaviour in the market

Client Details

Our client is a Fortune 500 company and is a name to recon with in Healthcare. They have their product portfolio spread across multiple segments of Pharma, Medical Devices and Diagnostics !

Description

The key responsibilities for the role include :

- Formulates effective business strategies (short term and long term perspective) to deliver the top line and bottom line commitments to the stake holders, keeping in view regional & local business environment and end customer need

- Understands business, market needs and competitive environment to assist NSMs in selling the products and thereby achieve business objectives

- Proposes marketing activities for large/ corporate clients and integrates sales team's efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and seminars

- Regular visit to Clients and interact with key decision makers so as to explore opportunities for further business enhancement

- Provides ongoing direction and support to divisional sales & marketing teams

- Ensures timely generation of sales forecast for budgeting, inventory levels and quotes

- Reviews the monthly sales MIS report (product and unit wise), and conduct comprehensive analysis to generate implications

- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events, marketing collateral materials, analyst and market research management in alignment with global Corporate Identity

- Provide guidance on appropriate media format, timing, audience strategies, and other considerations for making message delivery most effective

- Organizing strategic national level meets such as Continuing Medical Education (CMEs), Key opinion Leaders (KOLs) led conferences, medical seminars and Road Shows at strategic client sites

- Devise strategic marketing plans and initiatives for specific products across regions, in coordination with the National Sales Managers. This includes corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

- Review and report on Brand and campaign performance, sales performance and customer satisfaction levels to ensure marketing strategy and direction is effective in delivering on business requirements

- Develop and maintain Relationships with A and A+ class customers (Corporate Customers) through personal interaction and organization of forums and discussion tables to discuss and gather product feedback and ease of use over other competitor products.

- Design and implement innovative marketing strategies through out of box thinking which helps in generation of sales in difficult or otherwise weaker areas

- Tracking of market pulse through scanning, monitoring and analyzing trends (through competitor tracking, market research, competition benchmarking, industry reports, etc), and provide value-add updates to Business Head Sales & Marketing & respective NSMs

Profile

The ideal candidate must have the following

Education & Experience

- Science Graduate ; MBA (Marketing) is preferred