Manager - Marketing - General Insurance

We are scouting for a Marketing Manager for General Insurance Client .

Location : Mumbai

Job Description :

- Develop understanding of consumers, competition and current market conditions through primary and secondary research

- Monitoring, reviewing and reporting of marketing activities and their impact, including BTL activations and channel meets across the country for all distribution channels

- Managing loyalty program with desired impact internal & external stakeholders

- Crafting marketing communication for products and campaigns, POP sales creatives and implementation

- Managing Digital Marketing, website UX/ UI/ updation, Online and Social Media campaigns & content, mobile & other digital projects/ properties to target customer segment based on behavior and demographics

- The job will include managing and maintaining effective vendor relationships for maintaining project cost effectiveness.