Manager - Marketing - Food/Confectionery

Marketing Manager - FMCG ( Confectionery / Foods )

- To Oversee the Entire gamut of Brand Management of the assigned categories of Confectionery / Foods range. (Two Different Positions)

- Will be responsible for the Brand loyalty and Brand Matrix to ensure the Brand recall is on the top of the mind of the consumer.

- Prospect and evolve best Branding activities to help generate secondary volumes in sales and excellent product mix among the category.

- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

- Assist in developing and execute the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Ensure effective media evaluation & planning to attain maximum ROI by coordinating with key media providers for the Brand.

- Planning, strategice and ensuring the implementation of the strategies to achieve the brand objectives.

- Plan and ensure required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.

- Monitoring and analysing the Retail Audit for planning.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Negotiation with vendors for printing of POS materials and for the BTL activities.

Reporting to Marketing Head and assisted by Brand Manager / executives.

POSITION TO BE FILLED IMMEDIATELY AND HENCE THOSE HAVING ONLY BRANDING / MARKETING WITH PROVEN EXPERIENCE IN THE ABOVE CATEGORIES ONLY NEED APPLY.