Manager - Marketing - FMCG/Radio/Telecom

Marketing Manager

Key Result Areas :

- Create a "brand activation plan" - Customer Connect & On ground

- Build and maintain a calendar of brand activation events for the team

- Create campaigns , sales offerings & local events

- Analyze success of previous campaigns

- New Store launch - pre , post & sustain phases

- Budget planning & vendor Management

- Provide direction & plans to Regional Teams

KPI's :

- No. of customer connect program - New customer acquisition.

- ROI on events in terms of sales.

- Campaigns - spends Vs Sales.

- Offer - Increase in ABV & redemption percentage.

- New store launch - budget sales target vs achievement.

- Large scale events and execution skills around BTL is Mandatory.

Industry Preference : Radio ,FMCG and Telecom