Manager - Marketing - FMCG/Personal Care

Location: Mumbai

Requirements:

- Post Graduate Diploma / MBA or equivalent in Marketing

- 8-12 years in Marketing and at least 2-3 years in a position of similar responsibility

Responsibilities:

- Assumes for group of brand responsibility for monitoring all marketing and branding activities for the client organization while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of client organization to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of client organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.