Manager - Marketing - FMCG/Hospitality

- Conceptualize and execute social media campaigns for the brand, in collaboration with other departments within the organization.

- Apply an understanding of the brand, its USPs and its target audience(s) in all aspects of social media marketing and ensuring consistent messaging across all social media platforms and tools.

- Lead the acquisition of customers / leads in the digital space and use digital tools to support other departments- lead acquisition activities.

- Source content for social media accounts, managing queries in a timely manner and coordinating with other departments for follow up.

- Guiding the development of creative visuals - including photographic and video - for use on digital platforms.

- Day-to-day management of the brand's social media accounts, including Facebook, LinkedIn, YouTube, Instagram and others, in keeping with the overall marketing goals and objectives of the organization.

- Working closely with other teams to track the effectiveness of campaigns and maximize their performance to achieve optimal ROI.

- Monitoring, capturing and reporting relevant performance metrics for the brand's campaigns.

- Updating and maintaining the brand's website, including landing pages used for campaigns.

- Responsible for online reputation management.

- Responsible for monitoring and moderating online groups / discussion platforms, in coordination with other departments within the organization.