Manager - Marketing - FMCG/Automotive

Purpose of the Position:

Establish an Indian motorcycle brand in the global market place. Take it to the No.1 or No.2 position in its segment across countries.

Brand Management

- Implement the global and country level brand strategy to achieve market leadership.

- Engage with multiple regional stakeholders like Sales & Distributor teams to align and implement a strategy.

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

- The brands managed would be the largest selling 2 wheelers in commercial vehicles segment.

Product Management:

- Keep a close check on the markets and consumers to identify new trends/insights.

- Develop a business case for new products or variants to be developed

- Ensure product feedback from various countries on existing brands are funneled back to R&D.

- Monitors and track competitive activity in key markets

Drive Customer Experience Initiatives:

- Develop marketing programs that drive a superior customer experience at key touchpoints like the showroom, Digital & On ground.

Key Deliverables:

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share

- Brand Health Scores

Technical/ Functional:

- Sound understanding of Marketing/Brand Management principles

- B2C marketing expertise

- Understanding of Sales Process

- Creative thinking ability

- Analytical Skills

- Ability to present and articulate ideas clearly

Behavioral:

- Strategic influencing & Stakeholder management skills

- Strong performance bias

- Self-starter & perseverant attitude

- Global mindset with an interest in interacting with people of different cultures

- Generate ideas; solve problems creatively

- Champion improvements and positive change

- Develop and mentor juniors