- Lead marketing communications, driving
(a) brand awareness and primary demand creation (advertising, public relations, social media, search engine optimization, mass emails, trade shows, events and webinars, and telemarketing); and
(b) creating and maintaining content and digital assets to use and leverage across all commercial functions.
- Create Market Strategy, Evaluate customer research; market conditions, competitor data and implementing marketing plan/changes as needed
- Plan and execute all brand, marketing, advertising, promotional activities
- Effectively executing and monitoring the marketing strategies
- Gather market intelligence to capitalize on opportunities and attain a competitive position in the -market
- Devising launch plans & following up with all related departments to ensure implementation
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