Manager - Marketing - FMCG

- The role requires a competent marketing acumen to devise and deliver entire gamut of marketing activities to ensure the Brands of the organization is visible and bring in desired return in Sales.

- Looking for an experienced and high - energy Marketing Manager. The primary function of this role is to take marketing initiatives to accelerate the build brand & growth of sales.

- Development and implement Marketing Strategy for the organization to achieve defined business objectives across all product categories.

- Develop and deploy NPD strategies.

- Increase effectiveness of BTL activation's by ensuring 100% strategy execution. Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Field Sales team. Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

Major Responsibilities would comprise the following:

- Establish Marketing infrastructure across all zones.

- Responsible for the development, execution, and performance of all programs designed to increase the presence and ultimate takeaway.

- Responsible for the development, deployment & monitoring of all programs designed to enhance 4P strategies.

- Manage and evaluate trade promotion activations to ensure maximum returns.

- Co-ordination and communication of product price and pack changes.

- Commercially shape the medium to long term direction of the brand

- Performance analysis and management to ensure delivery of targets

- Finance support in category innovation plan/develop innovation business plan and monitor innovation performance (including post launch evaluation report driven by BU's marketing).

- Monitor innovation performance and ensure proactive and effective corrective actions are taken if required.

- Dynamic resources allocation to drive category growth and margin priorities.

- Implement the global category finance growth model into brands/strategic role within categories.

- Lead Brand and SKU Profitability Analysis for the Business.

- Analyze portfolio OFC from Profitability/Growth (By region/ categories & SKU) & with clear outcomes and recommendation way forward.

- Max the mix through prioritization of growth opportunities

- Responsible for recommending SKU rationalization and logic across OFC P4

- Brand Profitability ownership/Drive GM improvement Identify current portfolio value engineering opportunities for P4 Brand OFC to improve overall profitability (cost of material/sourcing/ packaging/ etc)

- Partner with Marketing Agencies to validate strategic pricing with top markets, escalate when strategic and operational pricing diverge

- Develop brand strategic pricing framework, encompassing evaluation of Equities, competitors, pricing & elasticity findings.

- Innovation gate keeping & Portfolio Management

- Lead active portfolio reviews to facilitate priority setting and funnel management

- Understand and Drive profitable innovation/renovation launch (New product launch/ recipe improvement/packaging upgrade) focusing on growth and profitability (Incr.TO / Incr. GM)

- Develop (with MM innovation manager_ early stage evaluation of the size of innovation (Turnover, GM, etc..), Margin accretive innovations.

- Assess, articulate & drive actions on risks and opportunities for medium and large projects

- Drive Corporate marketing ROI initiative

- Responsible for tracking/Analysing all marketing investment spend for P4 (CMI / TMI) in markets

- Challenge cross-functional team to optimize ROI / Responsible for tracking/Analysing working and non-working marketing spend.

- Analyze actual promotion scheme in OFC (P4 Brands), by brand/type/objective and way forward recommendation.

- Rolls-out marketing performance, tools, and best practices into business

- Tracks marketing campaign ROI performance.

- Provide Financial & Data Analysis for AOP brand booklet (AOP corporate marketing)

- Create a financial dashboard to be accessible for the Corporate Marketing team (Innovation / Toplines / etc)

The Role demands a dynamic marketing professional having :

- Experience in Food Industry preferable.

- Ability to understand the impact of operational initiatives from a marketing person's perspective

- Ability to prepare reports and use of the appropriate mode of communication. Must be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends

- Ability to manage multiple projects and work to tight deadlines

- Proven success working in a fast-paced, high-growth environment

- Keen business sense, with the ability to find creative business-oriented solutions to problems