Manager - Marketing - FMCG

Job responsibilities;

- Take brand ownership and translate brans strategies into brand plans, brand positioning, and go-to-market strategies

- Monitor market trends, research consumer market and competitor's activities to identify opportunities and key issues

- Development of brand positioning

- Development of theme communication & messaging for various touch points that can be leveraged

- Interaction with advertising agencies and design themes to develop briefs and develop packaging and other advertising and promotional material

- Coordination and interaction with R&D for the developement of new offers and bringing them to the market

- Coordination with Internal & external stakeholders

- Go-To MArket planning & execution- work with the team / led in the development of go-to-market strategies for new offers

- Regular Conduct market visit, perform Corporate and brand advocacy and support the field team through constructive customer/ Consumer engagement

- Consumer research/Data Analysis