- Understanding and managing the category product-lines life cycle from strategic planning to tactical activities. Aligning the marketing strategy with the overall business plans for the category and brand  - Development of marketing campaigns with inputs from key internal and external stakeholders   - Campaign implementation while ensuring the translation of strategy into consumer facing delivery. Coordinating with relevant internal teams and agency for rolling out integrated marketing campaigns across media, including mass-media and below-the-line programs; with the ultimate goal of enhancing market share and sales  - Real time measurement and responsiveness for ongoing campaigns, effectiveness, response   - Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers  - Identifying & developing strategic alliances with key partners (Sponsorships/ Event management/ Other Brands) for co-marketing & creating new opportunities to engage with consumers at large  - Track brand partners, competition and category international scenario on daily basis to gain strategic advantage  - Continuous monitoring of sales trends across geographies, product lines, formats   - Competitive mapping and differentiation strategy - Track and analyze brands and competition on ongoing basis  - Continuous measurement, agility and responsiveness as per sales trends   - Efficient management of allocated budgets in line with targeted business & objectives  - Ability to devise, coordinate and implement go-to-market strategy for new product introductions for brands on an ongoing basis   Skills:  1. Sense of ownership  2. Good communication skills  3. Analytical skills  4. Agency Marketing  5. Marketing Strategy Development

Mumbai

Others

Manager - Marketing - FMCG 

Manager - Marketing - FMCG  ,Job Description for Manager - Marketing - FMCG  in Vyas Consultants in  Mumbai Others for (6-10) years of experience. Apply Now!

Job Description for Manager - Marketing - FMCG  in Vyas Consultants in  Mumbai Others for (6-10) years of experience. Apply Now!