Manager - Marketing - FMCG

Job Title : Manager - Marketing

Location : Pune

Function : Marketing

Reporting To : CEO

About Adinath Agro :

The journey of Adinath Agro Processed Foods Pvt. Ltd began in the year 1989, with the promoters' first venture into the domain of food processing, using the moniker of Adinath Food Industries. Adinath Food Industries continues to be a part of the Adinath Agro family since September 2013. Adinath Agro Processed Foods Pvt. Ltd is a privately held company which is primarily involved in the field of processing, marketing, and exporting of assorted processed food products.

After a presence spanning over three decades with consistent superior quality of products and excellent customer service, Adinath Agro has made a place for itself in the hearts of numerous Indians, with its brands Surabhi and WiNN emerging as two of the leading brands for processed fruit and vegetable products.

Adinath Argo's operations span across both urban as well as rural areas. To ensure superior quality control, there are stringent quality checks carried out at every stage of operations. Adinath Agro, being an FSSC 22000 certified company meets the mark of premium quality specifications.

Our Vision : To take our brands global with a wide range of superior quality products.

Our Mission : To provide complete customer satisfaction and maintain trust in the market with our excellent product quality and superior customer service.

Please visit our website http://adinathagro.com/ for more information.

About the role :

- Establish positioning, identify target audiences, and develop marketing plans and strategies with specific objectives across different channels and segments. Planning and executing all ATL, BTL and digital Marketing activities

Responsibilities :

- We are looking for passionate and driven to own, lead and successfully execute the strategy and growth agenda for Adinath. This is an excellent leadership opportunity for a marketing professional to develop, implement & monitor marketing plans for business, to achieve sales, market share & profit objectives for all the existing and new brands in the portfolio.

1. Develop, execute, and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel.

2. Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

3. Work with media team to explore various innovative and cost-effective communication platforms including digital, to plan effective media strategy.

4. Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience and visibility.

5. Monitor and execute on ground activations that forms vital part of the Marketing Campaigns

Accountabilities:

1. Achievement of top line, market share and bottom-line targets for the brands.

2. Preparation, implementation and review of medium/long term marketing strategies (ATL/BTL)

- Should be able to synthesize multiple data points (qualitative / quantitative research)

- Strong 'Shopper experience': Designing and implementing trade specific schemes, product display drives with merchandising and consumer promotions.

- High on execution / project management.

- Complete P&L Responsibility of brands

3. Strengthening brand equity & leveraging the same

- Able to track brand health, category attractiveness etc through effective market research, on regular basis.

- Developing consumer/ segment specific initiatives to drive equity

- Ensure coherent and consistent brand communication and regular reviewing of the same.

4. Category / Portfolio management

5. Efficient utilization of brand support budget

- Deciding the annual brand budgets based on annual brand plan and optimizing budget usage.

- Excellent resource networking: Efficient media/ agency management within budgetary guidelines.

Educational Qualifications:

MBA - Marketing.

Experience:

- 5+ years of experience in FMCG Marketing function, with stints/exposure to brand roles/ market and innovation research / product design / Innovation + Insights (6P's), Marketing communication in Foods / RTE.

Knowledge and Skills(Functional / Technical):

- Media Planning

- Brand Communication

- Digital Marketing (Essential)

- Innovation & New Product development

Leadership Attributes(Functional / Technical):

- Relentless customer focus.

- Tech and social media savvy.

- Data-driven approach.

- Lateral Thinking and Creativity.