Manager - Marketing - FMCG

Marketing Manager

Position : Marketing Manager - FMCG

Mandatory requirement : MBA full time course

Key Responsibilities :

- Designing Product, Pricing and Promotion strategy.

- Deep understanding of India FMCG industry preferably food industry experience in Traditional & Digital Marketing, and ability to translate data into strategic insights will be the key drivers for a great head start.

- Support creation of portfolio, and associated pricing and promotion strategy to drive distribution and penetration.

- Identifies and addresses key business issues for the portfolio by analyzing a wide range of internal & external data and incorporating input from key stakeholders.

- Determines relevant market research opportunities to enhance consumer understanding and competitive impact.

- Ensures development of holistic, effective multi-year marketing plans.

- Responsibility for overall Brand performance, working in collaboration with India Market Manager, Regional Finance and Distributor partners to ensure delivery of brand goals.

- Leads creation of Digital Marketing promotion strategy and engage with internal & external stake holders to execute the marketing plan, driving growth of Brands on eCommerce platforms.

- Leads implementation & execution of in-year marketing plans, working with key agencies to ensure best in class delivery

- Delivers innovation & portfolio changes, media & communications planning and any brand led activations

- Ensures ongoing tracking of performance, taking responsibility to uncover insights and optimize in-year plans

- Manages trade marketing budget as relevant- controls expenditure, analyses variances and initiates corrective actions where required.

- Takes leadership in engaging with Distributor Teams and their Leadership

Experience required :

- Experience with Grocery/Confectionary/Chocolate/Food category will be preferred

- Must have academic and experiential skill set in Traditional Marketing & Digital Marketing

- Proven ability to successfully utilize all elements of the marketing mix to drive the business.

- Proven ability to influence senior stakeholders

- Strong analytical skills ; able to use various data sources to analyze and optimize plans

- Experience with budget planning and management.

- Excellent commercial, analytical and data interpretation skills

- Excellent communication and presentation skills

- Confident, proactive with drive for results and highly motivated

- High level of initiative, able to drive forward projects independently

- A high level of creativity and passion