Manager - Marketing - FMCG

- Brand Strategy/planning for the entire range of products.

- To develop and build the overall positioning strategies and to sustain the same through various marketing tools.

- Planning/Organizing/Implementing overall 360 degree Communication Strategy for the Brand.

- Coordination with agencies to develop and execute the product Campaigns.

- Planning marketing budgets and meeting these budgets without compromising the impact of the communication. Strategizing future growth for the company both in terms of sales and visibility.

- Planning various Promotions & Events - Launches/Expos/On-ground events etc.

- Research product offerings and competition by analyzing the market research data (the current and past industry trends, consumer behavior and requirements, market competitiveness of products etc.)

- Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges.

- Market Research tools to understand the brand health on a regular basis.

- Manage Business Development/product launches.

- Preparing SOPs/Manuals for Marketing Division.

- Plan the in-store visual identity programmes for the Brand - Retail Outlets/Stand Alone Stores/Modern Trade.

- CRM - Interact with customers to identify the root cause of market complaints, building & maintaining relations with customers, consumer surveys/studies, generating business from the existing database and developing new database.

- Digital Marketing - relevant forums like Facebook, Youtube, blogs etc.

- Packaging Development - Analyze the market research data on new packaging trends in the market.