Manager - Marketing - FMCG

Marketing Manager

Educational Qualification:

a) Essential: MBA or equivalent degree in Marketing. Strong experience in Marketing and communications is necessary along with excellent analytical and creative skills.

b) Preferred: Work experience in QSR/FMCG preferred (but not necessary)

Experience:

a) Minimum 5 - 7 years' experience in a marketing role, with at least 4-5 years of core experience in Marketing, analytics, and creative development.

b) Having an e-commerce/aggregator experience would be a plus- Eg- Flipkart, Amazon, etc.

Skills Required:

- Should be very good with numbers.

- Must be driven by consumer insights & should have an ability to turn insights into actions.

- Should have exceptional analytical skills. Must gather relevant information to build comprehensive analysis and recommendations.

- Should have experience in creative development.

- An ability to build relationships through a clear communication style, collaboration, and a partnership mentality.

- Should have an entrepreneurial mindset and must demonstrate ownership & accountability.

Duties and Responsibilities:

1. Drive Aggregator growth via consumer acquisition & build new opportunities to grow business numbers.

2. Grow Dine-in business with innate ability to solve for customer recruitment & retention.

3. In-depth analysis of business data. Owning marketing analysis amid multiple initiatives/campaigns related to aggregator and dine-in business.

4. Serve as key point of contact for cross-functional teams and franchises.

Stake holders:

a) Internal: Marketing team, Planning team

b) External: Aggregators, Tech teams, Franchise Marketing team