jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
26/11 Divya V R
Vice President - Talent Acquisition at Jaden Executive Search & Recruitment Specialists

Views:513 Applications:167 Rec. Actions:Recruiter Actions:159

Manager - Marketing - FMCG (15-25 yrs)

Mumbai Job Code: 1185842

MUST HAVE

- Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.

- A history of successful brand management and equity building.

- The ability to develop strategy from in-depth analysis of consumer insights.

- Proven success driving results and delivering return on investment to the company.

- Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.

- The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.

- Proven record in NPD with strong marketing/ communications skills.

- MBA with 15+ years exp in FMCG/F&B companies

Responsibility

- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.

- Create and execute a dynamic marketing plan that will build the company into a

dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.

- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels

- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs

- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.

- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services

- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.