Manager - Marketing - FMCG

- Handling all the Marketing

- Prior Experience in marketing in consumer, FMCG with strong experience in the digital space

- Planning and executing the annual marketing plan with a view of achieving the desired goals.

- Designing marketing campaigns to establish brand supremacy.

- Identifying untapped markets and products, developing an entry strategy for the same.

- Conceptualizing and delivering all the POP/POSM.

- Analysis of customer research, current market conditions and competitor information

- Develop and implement marketing plans and projects for new and existing products

- Expand and develop marketing platforms including social media platforms

- Manage the productivity of the marketing plans and projects

- Monitor, review and report on all marketing activity and results

- Determine and manage the marketing budget

- Deliver marketing activity within agreed budget

- Report on return on investment and key performance metrics

- Media Planning - Buying, Budgeting, and Execution.

- Developing and supervising product packaging to ensure consistency with brand image and coming up with ideas for new packaging designs, including shape, size, colors, and communication.

- Monitoring market trends, consumer behavior, and competitor's activities to identify opportunities and key issue