Manager - Marketing - FMCG

- Lead the formulation, development, and implementation of a marketing and communication plan to create brand awareness and brand recall to attract potential customers and retain existing customers

- Develop the marketing annual operating plan and calendar aligned to the product/category / Sales plan

- Provide the brief to the appropriate agencies (media, creative, advertising, digital, PR, etc.) for the development of the brand plan as per the marketing calendar (digital plan, media plan, etc.)

- Review and provide recommendations to ensure that the plan is aligned with the requirements and budget

- Liaison with the Sale team and the appropriate agencies to co-develop the plan for generating consumer walk-ins

- Drive the execution of the BTL activities as per the agreed plan and provide recommendations as required for the achievement of the stated target Marketing

- Review and finalize the agencies and their performance as per the mandate

- Should be a strong team player with the ability to influence cross-functional forums.

- MBA in marketing with 5+ yrs of experience preferred from FMCG with 2 yrs in Brand/Marketing