Manager - Marketing - FCMG/OTC

Marketing Manager - Leadership role - Fulltime MBA - Women candidates preferred (6-15 years of exp)

Overall experience in an FCMG/OTC company. Initial 1-2 years in sales, followed by marketing experience would be ideal.

Position - Marketing manager

Reporting to - Business Head- India & South Asia

Location - Bangalore

Key role accountabilities:

- Drive the brand and product portfolio strategy

- Understand consumer insights & need gaps through research to develop winning propositions.

- Develop & implement annual marketing plans to drive business objectives.

- Lead the agencies, partners, and all stakeholders in developing the brand, creative ideas, and campaigns in line with global/local brand positioning.

- Execute the plans to deliver on the above.

- Manage & lead key agency partners - creative, digital media, research, packaging, etc.

- Data collation, analysis, and high-quality insight generation.

- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.

- Develop, align, own, and monitor A&P budgets for the portfolio.

- Support the sales team through flawless operational plans and help the sales team deliver high

- Coordinate with key stakeholders & manage and resolve business issues on portfolio through proper escalation