Marketing Manager - Seeking a Marketing manager for an Entertainment Company Job Title : Manager- Marketing (Short format videos platforms and Gamification) - The role entails identifying, strategizing, devising and anchoring of content-led short format video platform deals, driving marketing initiatives for clients' hyper casual-games and building PR and marketing communications for social content hub of the Entertainment company Key Responsibilities : Organization Strategy, Growth & Efficiency : - Basis research, data analysis and understanding of popular trends and strategic initiatives in the industry landscape, devise and execute content-led deals with Short Format video platforms. - Identify sectoral trends, bring those learnings into the a systematic pitch process, building end-to-end execution capability thereof to deliver business goals - Conceptualize and drive 360-degree marketing initiatives/ go-to marketing plans with optimized media plans for gaming/ network campaigns/ social-first IPs in alignment with all stakeholders. - Adapting best practices and building efficient ecosystems to ensure smooth execution of marketing plans with a strong ROI focus Brand Planning & Management : - Liaising with the PR agency on board to flesh out the brand building roadmap and activate the same quarter on quarter. - Driving key strategic interventions with the Project Head in aiming at achieving organization objectives. - Building the brand strategy for strategic initiatives basis customer forward research insights and implementing the same in conjunction with the Project head. - Support the Project Head with high quality, timely marketing inputs and implement tactical initiatives/outreach programs to maximize the ROI. Execution : - Managing conversations with all internal and external stakeholders, briefing them on the marketing initiatives/short format deals and partnering with them throughout the implementation. - Use agility, proactiveness and accountability while leading the execution stage. - Reporting and tracking of campaigns and projects in a data-led approach Budget allocation & management : - Manage project budgets in an organized manner with proper details and accuracy. - Ensure smooth finance processes are followed and accurate project expenses are reported in the system. Skills : - Strong strategic planning background, Data Analytics and insights acumen, 360-degree marketing planning & execution, Digital marketing understanding, Creative campaign conceptualization and production understanding. - A self-starter and a fast mover with logical, problem-solving approach. - Strong excel skills and powerpoint skills are an added plus

Mumbai

Manager - Marketing - Entertainment Firm 

Manager - Marketing - Entertainment Firm  ,Job Description for Manager - Marketing - Entertainment Firm  in Flexability in  Mumbai for (4-7) years of experience. Apply Now!

Job Description for Manager - Marketing - Entertainment Firm  in Flexability in  Mumbai for (4-7) years of experience. Apply Now!