Manager - Marketing Effectiveness - BFSI

On an Embark for a Manager - Marketing Effectiveness for a leading Financial company.

The ideal candidate we are looking for is someone with a mix of marketing campaign evaluation experience as well as advanced statistical and modeling skills.

The role involves development, execution, Testing, designing, measuring and analyzing marketing campaigns along with predictive modeling and statistical analysis.

Set up experiments, establish control groups, and devise AB tests to be able to measure, understand, and influence customer behavior to optimize marketing campaigns

Use predictive modeling and other statistical techniques to identify and understand drivers of customer behavior

Work with business partners to transform customer understanding into measurable business results

Develop prioritization and targeting methods based on statistical modeling for existing and prospective customers

Competencies:

- Strong statistical skills with significance testing and predictive modeling

- Ability to effectively manage multiple complex and visible projects at one time

- Brings creative thought, innovation and energy to every project

- Supports other team members, shows initiative and positively impacts team dynamics and morale

- Ability to work in cross-functional team through entire marketing process: from campaign design to execution to measurement and modeling to presentation

Minimum Qualifications:

- Bachelor's degree in mathematics, statistics, economics, or related technical discipline (Master's degree preferred)

- Minimum 3 years of experience using data mining/analytical methods, preferably in marketing optimization

- Strong working knowledge of statistical software and programming (R, Python, SPSS, SAS preferred)

- Hands-on experience with statistical analysis, data mining and other analytical techniques

- Hands-on experience with data gathering/management/manipulation

- Experience with a variety of predictive modeling techniques

- Experience supporting key management decisions with clear and concise data analysis