Manager - Marketing - Education

Marketing Manager needed for an Education Group in Mumbai.

The role is a mix of Traditional Marketing and Digital Marketing. Hence experience is needed both in Online and Offline Marketing.

Position Overview:

- Seeking a highly skilled and passionate Marketing Specialist to join marketing team.

- The successful candidate will be responsible for optimizing website and implementing effective Search Engine Optimization (SEO) strategies to enhance the online presence, drive organic traffic, and improve overall user experience and engagement.

- S(He) will work collaboratively with various teams to ensure the website aligns with marketing goals and delivers an exceptional user journey.

- S(He) will be an experienced and data-driven Paid Media Specialist helping implement and optimize the paid advertising campaigns across various platforms.

- The person will be responsible for creating, implementing, and analyzing Lead generation campaigns to maximize ROI and drive targeted traffic to organizations digital assets.

Web and SEO Responsibilities:

- SEO Strategy and Implementation

- Website Optimization

- Content Creation and Marketing

- Reporting and Analysis

- Paid Media Responsibilities

- Paid Advertising Strategy

- Campaign Management

- Data Analysis and Reporting

Requirements:

- Proven work experience in Digital Marketing with a successful track record of planning and implementing Paid digital advertising campaigns and building organic reach, visibility and consumer buy-in via SEO and Web optimization

- Solid understanding of search engine algorithms and SEO best practices.

- Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console).

- Experience with website optimization techniques, including A/B testing and conversion rate optimization.

- Knowledge of HTML, CMS, and website development concepts.

- In-depth knowledge of various paid media platforms, such as Google Ads, Facebook Business Manager, LinkedIn, Instagram Ads, etc.

- Strong understanding of audience targeting, segmentation, and conversion optimization.

- Analytical mind-set with proficiency in data and analytical tools to derive actionable insights.

- Updated on the latest web trends and advancements in paid media and best practices in SEO.

- Familiarity with marketing automation tools, CRM, and campaign management software.

- Excellent communication and collaboration skills to work effectively with cross-functional teams.

- Local candidates needed. Candidates willing to relocate by themselves can also apply.

- This requirement is looking out for candidates who can join immediately or on short notice.

- Background verification will be carried out for Selected candidate.