Manager - Marketing - Education

- Graduate and MBA

- MBA with strong experience of more than 8 years in handling marketing activities in EduTech / Advertising companies.

- Should have done B2C marketing activities.

- Must have a strong understanding of Social Media and Digital Platform campaigns and advertising.

- Excellent communication and presentation skills.

Responsibilities :

- Plan and execute all marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Cost optimization and Lead Generation.