Manager - Marketing - Education

Marketing Manager

Key Responsibilities :

- Responsible for the development of the Esri India's corporate and vertical marketing campaigns

- Develop messaging & narratives for various corporate and vertical marketing campaigns across multiple marketing vehicles of communications & outreach.

- Conceptualize, design, plan and execute small, medium, and large events (physical & virtual) ensuring key business objective and results

- Evaluate, engage, and manage participation in industry conferences, events, tradeshows and exhibitions.

- Be able to conceptualize content and experience based on target audience of outbound campaign

- Define the quarterly and annual marketing campaign calendar as per assigned focus areas

- Own end-to-end campaign implementation and execution (including defining cross-channel campaign strategy, budgeting, delivery channels, KPIs), tracking and ROI measurement of campaign against defined objectives

- Write, edit and proof-read copy for materials / documentation. Ensure accuracy of marketing materials and provide formal sign off if necessary.

- Work with other marketing team members, internal & external stakeholders, and regional & global marketing teams to design, execute, measure, and optimize demand generation and qualification programs to support pipeline growth in India.

Key Requirements :

- 10-12 years of proven expertise in leading and driving multi-channel marketing campaigns

- Ability to work in a fast-paced high-tech, performance driven environment with a proven track record of delivering strong pipeline results through innovative thinking.

- Metrics/ROI focused and knows how to measure and communicate contribution to the business

- In-depth understanding of physical and virtual events

- Experience fostering collaboration and teamwork across cross-functional teams that are not under direct control and ability to gain acceptance from different stakeholders and management for plans

- Strong listening, information gathering and research skills.

- Strong analytical, operational, process, objection handling and conflict management skills

- Understanding of digital tactics and how to strategically employ them in various campaigns.

- Experience and knowledge of marketing tools and technologies for tracking, analyzing, measuring data across campaigns including CRM, email, search, website analytics, social and other digital platforms.

- Self-driven, agile, and proactive and be able to work independently without handholding

- Understanding of B2B Software technology landscape is required. Knowledge of GIS would be added advantage.

- Excellent communication skills with ability to write communications for campaigns

- Sound knowledge office tools and ability to develop strategy presentations and operation plans

- Must be willing to travel as and when needed.

Personality traits :

- Program Management skills: Devise marketing plans you or external agencies will deliver.

- Excellent communication and interpersonal skills: Manage relationships with agencies and third parties and internal stakeholders. Should have ability to build internal mindshare for the campaigns.

- Project management skills : Work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns.

- Team Player: Should be able to work along with direct and indirect team members. Also, leverage extended teams to build and drive campaigns.

- Agility: Dynamic and open minded to change and exploring different approaches