Manager - Marketing - EdTech

Location: Mumbai

About Us:

GetSetUp is a mission-driven education technology company dedicated to creating economic and learning opportunities for older adults. GetSetUp is a pioneering learning platform where older adults can learn about a variety of topics through live, interactive, peer to peer classes. GetSetUp.io is easy to use and makes classes available to members anytime where they can drop in or register for future classes. The platform currently offers more than 1500 classes on essential life-changing skills, from professional development to technology, health, wellness, and hobbies and casual social hours, with trained expert guides holding graduate and master's degrees in business, music, science, and more. GetSetUp is headquartered in San Francisco.

Key Responsibilities:

- Develop and execute marketing strategies focused on optimizing the sales funnel and enhancing customer engagement.

- Oversee the end-to-end management of marketing funnels, from lead generation to conversion, ensuring seamless user experiences and maximizing conversion rates.

- Utilize CRM tools to segment customer databases, analyze customer behaviors, and personalize marketing campaigns for various customer segments.

- Collaborate cross-functionally with sales, product, and analytics teams to align marketing efforts with business objectives and ensure a cohesive customer journey.

- Implement and optimize marketing automation workflows to nurture leads, improve engagement, and drive conversions.

- Monitor, analyze, and report on key performance indicators (KPIs) related to funnel performance, customer acquisition costs, and lifetime value to inform marketing strategies.

- Stay updated on industry trends and best practices in funnel optimization, CRM systems, and marketing technologies.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree or certifications are a plus.

- 5 years of proven experience in marketing roles with a focus on funnel management, CRM, and marketing automation.

- Proficiency in CRM systems (e.g., Salesforce, HubSpot, etc.) and marketing automation tools.

- Strong analytical skills with the ability to interpret data and derive actionable insights to drive marketing strategies.

- Experience in developing and executing multi-channel marketing campaigns with a track record of improving funnel performance.

- Excellent communication, collaboration, and project management skills.

- Strategic mindset with a data-driven and customer-centric approach to marketing