Manager - Marketing - eCommerce

You will be developing marketing strategies and work with cross-functional teams to ensure smooth execution of programs to drive adoption amongst new customer segments and markets while retaining and expanding the existing customer base. This role is focused on business growth and requires long-term thinking as well as short-term execution mindset. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Role and Responsibilities:

- Study company's existing and future products.

- Manage the front end of the product website - plan, implement, monitor and upgrade the website.

- Improve the user experience on the website.

- Create strategies to grow the subscriber base and web traffic metrics

- Developing a roadmap that outlines what action needs to be taken by different teams in order for the website to be successful.

- Follow and analyze market trends to position the product.

- Define and execute marketing strategies & launch plans with revenue & market share responsibility.

- Develop product marketing priorities partnering with Business Leaders, Marketing Team, Product Team, Channel partners & other internal/external facing teams, including strategies to grow revenue and reach new customers while also upgrading existing users.

- Devise ROI-maximizing digital marketing programs to meet product awareness and acquisition objectives.

- Develop strong benefits-focused messaging with customer insights in partnership with product managers to successfully communicate value proposition to all customers and prospect segments.

- Deep knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages.

- Develop & manage marketing budget for the product line to meet marketing objectives & measures results of marketing programs.

- Plan and conduct regional, product and segment specific research to understand the awareness, usage, positioning resonance, competitive landscape, customer segmentation, and customer satisfaction drivers.

Experience and Skills Required:

- 5+ Years' experience in Product Marketing

- Familiar with SEO, SEM, web development, UI, user experience optimization as well as emerging opportunities on social media, email, search and mobile.

- Experience in monetizing a website, generating traffic and growing the sites along with finding methods of monetization

- Any graduation or post-graduation degree in Marketing

- Knowledge of traditional and digital marketing tools

- Excellent communication & presentation skills

You will fit in right, if you are:

- Self-motivated and confident communicator.

- The ideal candidate will thrive as a leader of cross-functional teams, and have a strong bias for action.

- Entrepreneurial mindset with ability to take complete ownership.

- Highly detail-oriented.

- A team player who is energized by collaboration and is always happy to jump in where and when needed