Manager - Marketing/Demand Generation - Internet/Online

Responsibilities:

- Create and execute multi-channel demand generation strategies that are aligned to user, buyer persona and our sales objectives to support pipeline and revenue goals

- Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity

- Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel and create a predictable demand generation engine

- Strengthen best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals

- Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making

- Understand lead scoring and B2B sales revenue lifecycle including MQLs and SQLs, and have knowledge of marketing automation platforms (HubSpot, CleverTap) and CRM systems (SFDC, HubSpot, Microsoft Dynamics)

Requirements:

- 6+ years of experience in a demand generation role majorly with a SaaS startup preferably in AI, SalesTech

- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel

- Excellent in A/B testing and moving fast to match the speed of a startup

- Extensive skills in marketing technology and automation systems, including Hubspot, Salesforce, Google Analytics, and Google Tag Manager

- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs

- Direct experience managing SDRs or proven success in working closely with SDR teams