Manager - Marketing - Cross Sell & Upsell Communication Management - BFSI

Manager Marketing - Cross Sell & Upsell Communication Management

Candidate requirement :

- MBA 2016 or before passout with campaign management and content marketing experience.

Work Experience : 4-7 years

- Should have an understanding of communication development as well as online campaign performance, best practices and must be able to understand customer segments, insights and work with agency/vendors to get effective communication and contiuously review and improve communication performance

- Liaise with internal stakeholders like CRM, E-commerce & Digital Marketing, Customer Service, Persistency, Channel Marketing and others to drive synergies in cross sell/up sell communication

- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels. Ensure accuracy of marketing communication and compliance with regulatory & legal guidelines i.e. formal sign offs on creatives from product, compliance etc as required and timely filing of campaign creatives

- Brief and oversee the work of internal and external agencies, such as designers, animators and technology vendors who manage the execution of the campaign activity. Should be hands-on and be able to independantly conceptualize and execute marketing campaigns towards achievement of leads/EPI target

- Deliver innovative ways to communicate on products/categories/platforms in order to ensure desired intent to purchase

- Carry out Process Improvement Projects to improve campaigns and enhance customer experience

- Ensure planning & execution within budgets, with maximum cost efficacy. Smooth management of budgeting & related monitoring, provisioning, invoicing etc for all campaigns