Manager - Marketing & Corporate Communications - BFSI/Mfg/IT

Mainly responsible for Brand building & ensuring high visibility in various professional forums. Main responsibilities will be as under:

- Strategising on a marketing blueprint for the company including budgeting.

- Familiar with branding & capable of following company's internal branding requirements/ style sheets/ branding guides.

Advertising;

- Planning & executing advertising campaigns.

- Negotiating significantly better rates for the company.

- Planning & executing direct marketing campaigns for their Customers.

- Putting together a relevant creative for company within the creative parameters set up of company.

- Media Planning.

- Media buying in top financial newspapers/trade publications/ technology & business magazines.

Media Support:

- Writing media releases covering events, orders, company achievements that need media coverage.

- Hiring and maintaining an effective PR agency & ensuring that they meet key deliverables.

- Organising select media meetings/press conferences.

- Handle media relations for the company, planning story ideas & their effective dissemination.

Launch activities:

- Managing the launch activities of new products. This will include launch event, media support, newsletters, etc.

Managing Events:

- Organising big customer events - a forum for key decision makers in IT & retail.

- Plan & execute customer events

Customer relations:

- Writing quarterly news letters & organising web blasts on companies activities.

- Organising mail blasts for influencers on an event specific basis.

- Send congratulatory letters to banks on new developments/landmark achievements.

Others:

- Preparing a corporate brochure .

- Facilitating content upgradation in the company's website.

- Capable of planning market research projects.

- Producing marketing collateral such as brochures/POP display material, etc.

Skill sets required:

- Preferably worked in the banking/IT vertical as far as marketing/advertising domain is concerned.

- Relevant experience of 8 to 10 years.

- Capability to handle entire responsibilities independently & ability to lead the function.

- Well networked in media forums to leverage better results.

- Exceptional communication skills.

If interested, please forward your CV along with following details:

Current CTC:
Expected CTC:
Notice Period:
Total years of experience:
Relevant years of experience:

Shweta Shetty
Team Lead
Radford Global Ltd,
Landline: 022-65566125, Mobile No: 08767778746,E