Manager - Marketing - Consumer Electronics

Job Purpose :

The primary responsibility is to handle Marketing of multiple products to generate demand to maximize revenue and profits through driving multiple activities round the year at a PAN India level.

Responsibilities :

Influencer Management :

- Will be driving the engagement/loyalty program for the Architects & IDs

- Will be responsible for driving electrician loyalty program

- Ensure and assist the sales team in conducting seminars/exhibitions across all relevant markets

Channel Marketing :

- Drive the Channel retail loyalty program by rolling out competitive secondary schemes and ensure better participation from all retailers

- Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging

- Will drive exclusive store feasibility study and execution

- Drive branding activities at point of sales -Shop In Shop display/dealer boards etc

- Sales Promotion Activities

- Complete in charge for driving sales force automation

- In charge for driving Distributor Management System

- Coordinate with sales team and lead for participation in events/trade shows

Vendor Management :

- Ensure smooth coordination with all the vendor for all the activities

- New vendor management

Skills/Qualifications :

- MBA with minimum 7-8 years of experience from a reputed college

- Should have relevant experience in driving Marcomm activities for at least 4-5 years