Position: Marketing Manager Experience: 12 to 15 yrs CTC Budget - Upto Rs 18 lacs pa SUMMARY : - Marketing aids our client's in serving HR professionals and the profession worldwide by driving a member- centric mindset and personalized member experiences that serve to generate greater lifetime value. By utilizing best practices, market research, competitive intelligence and analytics, Marketing develops strategies that leverage our client's products scale and positively impact our client's strategic imperative and business operating plan goals. Marketing programs drive membership growth, certification and recertification, professional development and financial margin objectives. - With core focus on promotion of products that drive member involvement and increase lifetime value, the Marketing Manager will manage the strategy of our client's product lines as well as the execution of multi-channel content to drive conversion to these products. - The Marketing Manager supports and manages the marketing strategy and is responsible for achieving key metrics, sales goals and demonstrating the ROI and effectiveness of the marketing campaign to the internal client/product owner. His / Her Day: - Creates and executes a multi-channel marketing strategy to produce actionable leads and conversions for assigned products and reach product sales goals. - Designs, manages and executes the overall marketing campaign tactics to include, but not limited to: copy messaging; collateral design production; mailing schedules; mailing list segmentation; fulfillment activities; print and digital advertising campaigns; lead generation; e-mail marketing; outsourcing of projects with vendors; survey execution; and vendor selection. - Provides analytics and updates on KPIs on a regular basis through Product - Marketing&nbsp; tracking documents and dashboards and prepares reports for internal clients. - Collaborates with internal stakeholders on a regular basis to ensure product information is current and up-to-date for all promotions. - Produces copy for brochures, e-mails, digital ads and other printed materials in collaboration with marketing manager and copywriter. - Writes, designs and executes e-mail blasts to fulfill e-mail campaigns for each product using provided e-mail service provider. - Responsible for internal promotions on our client's website placements, our client's e-newsletters, cross-promotional placements with other departments and placement verification and tracking for marketing programs and products. - Collaborates with digital marketing team on social media placements, including creating design and copy, placement verification and tracking results. - Maintains product webpages, facilitates the development and updates of pages and works with web designers and developers to ensure consistency, branding and site functionality. - Creates and maintains additional channels and marketing tactics to increase sales for educational products. - Forecasts, tracks and reports marketing program and campaign effectiveness metrics as well as overall ROI. - Uses data and testing to optimize and improve the content and targeting for marketing programs and campaigns. - Continually monitors, analyzes and tunes marketing activities to maximize conversion.

Gurgaon/Gurugram

Manager - Marketing - Consulting Firm  

Manager - Marketing - Consulting Firm   ,Job Description for Manager - Marketing - Consulting Firm   in Cryzdal in  Gurgaon/Gurugram for (12-15) years of experience. Apply Now!

Job Description for Manager - Marketing - Consulting Firm   in Cryzdal in  Gurgaon/Gurugram for (12-15) years of experience. Apply Now!