- Lay the roadmap of integrated strategic marketing plans across cities.
- Understand the brand values and devise the strategic marketing plans for establishing as most trusted brand.
- Work closely with the Founders for laying the foundation of the marketing initiatives to have a direct impact on the sales progression & brand excellence.
- Conduct market research to identify & tap the potential opportunities
- Identify & suggest potential product improvement plans
- Develop and maintain Marketing performance dashboard to measure ROI and draw quantitative analytical insight
Ideal candidate -
- Must be driven by Vision, Mission, values
- Must have a keen sense of brand management.
- Must have hands-on experience in Digital Marketing.
- Must be result oriented & data driven
- Must have creative, intriguing & impactful thinking
- Must have problem solving attitude
- Must understand the criticality of timely deliverables in a start-up culture
- Should have proven track record in conceptualizing, planning & executing integrated marketing campaigns
Good to have -
- Must have in-depth experiential knowledge of a B2C business especially with the start-ups.
- If you have helped a start-up build as a brand from scratch it would be an added advantage for this position.
- Your marketing experience with a Mobile App based brand will be an added advantage.
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