Manager - Marketing Communications - Manufacturing

Education and Experience requirements:

- Minimum 2 years experience in Marketing strategy formulation and implementation, communication and branding, channel management for business and product development

- B.Tech. Masters of Business Administration preferably in Marketing

Knowledge, skills, abilities and other characteristics:

Interpersonal Skills :

- Ability to work with teams and lead decision-making processes in a team environment.

- Excellent interpersonal communication and listening ability.

Management Skills :

- Effective Communication Skills

- Knowledge of Manufacturing process, products and application of products

- Strong Analytical skills

- Excellent planning and organizational skills

- A strong ability to be adaptable and flexible.

- Highly motivated, results oriented, driven.

- Capable of handling multiple priorities

- Able to generate multiple solutions of problem in order to troubleshoot them effectively

Other Skills :

- Ability to interpret basic financial data.

- Proficient in MS-Office/GSuites

- Leadership behaviors:

Lead self:

- Is aware, develops self & is a role model (seeks feedback, takes steps to set the right leadership example, improves personnel performance).

Leads others:

- Understands the team. Leads, develops & empowers them (encourages & inspires team to come out of their comfort zone).

Communicate & collaborate:

- Demonstrates strong communication, collaboration & influence across boundaries (leads & collaborates across boundaries, networks to share knowledge & drive performance.

Delivers result:

- Effectively delivers sustainable results for the short & long term (adapts to changing business priorities whilst maintaining focus on personal & team results, commits to plan.

Drives improvement:

- Applies a continuous improvement mindset, anticipates future customers/business needs (gathers external insight to innovate & drive business performances, challenges the status quo).

KEY TASKS AND RESPONSIBILITIES:

- Materials building

- Contribute to messaging building on brands and markets (value proposition description, sales pitch,etc.)

- Design print collateral, including brochures, publications, branding development

- Edit communications materials through help of external agencies

- Communication delivery to feed lead pipeline

- Select media for maximum impacts on target segments and organize commercial campaigns planning

- Manage social media communication, and notably create or maintain websites and work with developers, graphic designers

- Manage commercial or public relation events (incl. trade shows/webinars/Customer Days/Virtual Events) including providing support to Media Relations consultants contracted for special promotion events

- Communication performance monitoring

- Measure and evaluate communication actions and media relations (ROI monitoring - e.g. number of qualified leads, sales generated)

- News ways of Promotion

- Constantly identity & deploy new ways of promotion/advertising especially New Digital marketing tools & techniques

- Identify & Manage Delivery of assignment from External Agencies i.e Content & design agency, PR agency, Event organizers, Sponsorships etc