Manager - Marketing Communications - IT

Our esteemed client conducts business in 180 countries, with more than 140,000 employees.

Job Purpose :

Define and execute the integrated marketing strategy for Xerox India with below objectives :

- Build, Own and Deliver the Annual Marketing communication plan for the organization at PAN India level.

- Drive visibility, mind-share, active evaluation, purchase intent and eventual purchase through integrated marketing campaigns - Online / digital and Offline.

- Drive a consistent message on core business Value Proposition to acquire new customers and retain existing customers.

- Drive a compelling value proposition for client organization to enable acquisition, motivation and retention of channel partners.

Job Responsibilities :

- Develop and execute an integrated Marketing Plan for client organization at PAN India level covering the areas of Public Relations, Digital/Online Marketing, and Offline Marketing which is aligned with the Business objectives of client organization,India.

- Optimum selection of vehicles / media to drive best-in-class ROMI.

- Market bench-marking of Marketing Initiatives against key competition.

- Drive innovation in reaching out to potential customers.

- Develop and execute a robust demand generation platform for client organizations Products and Offerings through digital media.

- Execute a compelling value proposition-based communication plan for customers and channels.

- Drive market activation programs in coordination with Sales Team and Product Marketing.

- Bench-marking with competition and across different regions/ verticals for customer and channel communication.

- Choose and execute the Events and Roadshows to participate and deliver best ROMI.

- Drive Channel/re-seller communication platform including Parter-net portal, newsletter etc

- Agency Management for Creative Development, PR, Media.

- Vendor management for Collaterals production and distribution, Events Management, Trade Shows Participation.

- Marketing communication: Budget owner ensuring timely and accurate monthly-budget spend-forecast, execute activities as per plan and ensuring on-time vendor payments processing.

Background and Experience :

- 7-10 years of Marketing experience with relevant exposure to Events Management, PR, Digital and Offline Marketing.

- Experience in Advertising Agency in the digital space is desirable.

- Knowledge of B2B marketing is preferable.

Education :

- Graduate with MBA.

Attributes & Competencies :

- Passionate about Marketing.

- Strong Communication & Presentation Skills.

- Creativity and Writing skills.

- Vendor / Agency management.

- Strong planning and execution skills.

- Conflict Resolution.

- Inter Personal skills.

- Analytical skills.

- Self-starter