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29/11 HR
Co-Founder & Business Head at Peopleton Solutions

Views:2059 Applications:154 Rec. Actions:Recruiter Actions:2

Manager - Marketing Communications - Healthcare (7-8 yrs)

Gurgaon/Gurugram Job Code: 770389

Marketing communications manager


Role Charter (Global Job Title) : Marketing Communications Manager

- Scope To actively support/lead the tactical execution of the Regional marketing strategy across focused products within assigned area of responsibility. 


- To work with the Regional Marketing/CE Leader, Regional Leader, SBUs and key commercial stakeholders to deliver marketing campaigns across the region, driving sales to achieve set budgets utilizing budgeted spend levels. To coordinate and deliver a cohesive marketing communications plan.

Key Responsibilities :

- Supports the Regional Marketing/CE Leader in developing regional and country marketing plans; in partnership with key commercial stakeholders

- Co-ordination and delivery of a cohesive and comprehensive regional/local marketing communications plan achieved by active liaison across the marketing team to determine requirements and priorities

- Gathers insights to support marketing communications planning, develop and implement a Communications Plan

- Coordination of marketing activities that utilise the full range of communication media (web, print, e-media, social media etc.) to maximise efficiency and output across SBU portfolios

- Implement and track campaign activity through use of appropriate tools

- Coordinate with Corporate (structure) and colleagues (content) to deliver an effective website(s) in required language

- Coordinate the implementation of the Dentsply Sirona's CRM system across the region o Development of marketing output and new initiatives that fully utilise the CRM system

- Executes tactical activities to support regional and country plans

- Execution of regional and country marketing plans working closely with the Regional Marketing/CE Leader and SBUs

- Use of global infrastructure (web, branding, collateral) in the local markets to execute in market strategy


- Creation of local and country specific content / activities seeking agreement from SBU via the Regional Marketing/CE Leader

- Utilise the region and countries CRM system to build targeted campaigns to support country plans


- Communicate to customers regarding updates, new products, etc. as agreed with the Regional Marketing/CE Leader

- Support the training of sales team to ensure required knowledge is known - including, but not limited to, product information, product positioning vs competitors

- Sales Team support - product knowledge and Dual calling to understand the needs of the sales team and customers

- To be an active part of a project team for events

Parameters for Success :

Key Metric :

- Successful execution of regional and country marketing plans to meet annual sales budget and within expenditure limits

- Drive focused tactical plans that meets end-user needs measured by sales results

- Delivery of a cohesive Marketing Communications Plan

- Effective implementation of CRM system and subsequent provision of data Financial Target

- Supports the Region and Country organization financial targets.

- Sales against budget over defined product area

- Expense control against a set budget

- New product sales performance over defined product area

Key Leadership Behaviors :

- All actions and reporting of marketing activities are executed and communicated effectively and in a timely fashion

- Ability to deliver against plans

- Ability to utilize multiple marketing channel approach

- Excellent communication skills - written, verbal and presentation

- Professional with proven ability to build appropriate relationships with internal and external key stakeholders

Typical Background :

- Over 7 years of marketing experience required, with a demonstrated record of success. Sales/marketing experience in a healthcare company is a plus.

- Experience of Marketing-Communications execution using the full-suite of communication tools, inclusive of Web and CRM is required

- Bachelor's degree/PG required or equivalent professional qualification

- Analytical, planning, organizational and implementation experience working within marketing

- Ideally some experience in a field sales capacity

- Strong command of Microsoft Office and Internet applications

- Fluent in English (written and oral)

Key Skills & Competencies :

- Self-motivated, conscientious with a desire to exceed

- Displays initiative and enthusiasm for their role and company

- Confident and articulate

- Computer literate - Excel, PowerPoint, Word, Outlook, CRM etc.

- Strong results orientation and analytical skills

- Excellent project management, planning and implementation skills

- Ability to convert marketing plans to action

- Monitor, analyze and evaluate market trends, consumer behaviour and competitor activity to identify market opportunities

- Demonstrated record of effective collaboration with field sales

- Actively articulates and promotes vision and direction

- Values driven with an insistence on excellence

- Promotes high performance, innovation and continual improvement

- Consistently meets Company standards, ethics and compliance requirements.

- Excellent business standard of English required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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