Manager - Marketing Communications - BFSI

Responsibilities:

- Effectively use Emailers, Whatsapp, SMS for brand and performance campaigns.

- Develop Scripts for youtube shorts, series, product marketing ads, product feature explainers

- Craft content for landing pages used by the performance marketing team

- QC all flyers and brochures and make it palatable

- Work closely with copywriter and product teams for single image instagram and marketing content

- Work closely with product teams to craft effective transactional/promotional communication on Whatsapp, SMS and Email keeping in mind the objective, target audience

- Develop all communication across ATL, BTL, digital and social media.

- Manage and lead the marketing communication for various verticals - Client Partner App, Client App, NRI Investments, and Private Wealth Business

The ideal candidate :

- Has worked in a marketing team

- Has worked at a product company or an agency where they have handled product companies

- Can adapt their writing to appeal to any generation. Basically, is well aware of the zeitgeist

- Has a sound understanding of personal finance and has invested in MFs, SIPs, Insurance and similar products themselves product themselves

- Understand and cares about user experience

- Gets into the skin of the consumer