Manager - Marketing & Communication - NGO

Our Client in the social sector space is looking out for a dynamic "Marketing & Communication Manager"and who is committed to a good social cause having good & innovative ideas to generate funds for the Organisation .

Location : Goregaon west , Mumbai

Job Responsibilities :

1. Create an annual/quarterly marketing plan for B2B and D2C/B2C channels.

2. Generate leads and prepare lists of potential customers for B2B with relevant data points. 3.Prepare a sales calendar for the year keeping in mind important sales events, collections, exhibitions, conferences, weddings etc.

4. Planning & finding any organic PR opportunities and leveraging such opportunities. Develop proposals, presentations, catalogues as & when required to be shared with various stakeholders.

5. Facilitate, lock-in & execute opportunities for organizing sales or any events for promotion of the cause/brand through partnerships from various stakeholders.

6. Has know how in the use of marketing automation/online tools - CRM tools, Online Advertising tools, SEO tools, Content Creation and Design tools, Video & Event Marketing tools, Lead Generation tools, Lead Capture and Conversion tools, Email Marketing tools, Data Reporting and Analytics tools. Create an end-to-end communication plan (copy, content, creatives, invites, emailers etc.) for events, customers, partners & other key stakeholders.

7. Social media marketing - Use social media channels effectively to build reach for the brand eventually resulting in sales, followers.

8. Conduct social media audit and monitor key online marketing metrics, experience in paid social media marketing & end-to-end social media marketing campaigns.

9. Develop a deep understanding/generate insight of our audiences through feedback, market research and customer interaction

10. Undertakes market research identifying key competitors, product types, customer preferences etc.

11. Coordinate with marketing agencies or professionals in planning & execution of organic and paid marketing campaigns and reviewing the performance of the same.

Qualification & Experience : 3+ years' experience, preferably in an e-commerce related enterprise Bachelors / Masters in Marketing and communications