Manager - Marketing Communication - Commercial Bank

Role :

Product communication :

- To proactively drive Commercial Bank products (Gold Loan, Commercial Vehicle, Tractor & Farm Equipment, Emerging Corporate Group, CBRL Branches, HR initiatives, Rural Housing & Business Loan) portfolio and develop & activate its communication strategies

- Managing channel requirements for commercial banking and coordinating daily marketing deliverable

- Assisting in cross-sell campaign generation and handling end-to-end execution

- Assisting in providing marketing support for key product initiatives

- Executing BTL campaigns for products

Channel engagement :

- Planning the channel engagement calendar and executing the same

- Ensuring all products get maximum visibility across all ad inventory available

- Supporting product managers in sales drives

Customer engagement :

- Assisting in planning of customer engagement activities and communication

- Execution of key engagement deliverable

Statement & Budgeting :

- Managing the Annual statement branding and Marketing budgets

Functional Skill Sets :

- Brand / Product Management skills

- Strong communication skills

- Creative Skills

- Budget Management & Implementation skills

- Effective management of Creative & Media agencies

Soft Skills :

- Strong business analytical skills

- Impactful Interpersonal Skills

- Negotiation Skills

- Creative & Ideation Skills

- Effective Time Management

Qualification & Work Experience :

- MBA/ Post Grad (2 to 4 yrs Experience)

- Marketing Diploma / Graduate ( 4 to 5 yrs)

- Should have relevant BTL experience of at least 2 years; in a financial services company OR agency experience on the client servicing side.