Manager - Marketing & Communication - City Gas Distribution Firm

Looking for Manager Marketing and Communication with Leading CGD(City Gas Distribution Company)

Exp: 4 to 10 Years

Location: Chennai

Salary: Upto 25 LPA

Summary :

The Marketing and Communications Manager is responsible for the development and supervision of all marketing and communications strategies for the company. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.

The incumbent will promote the creation, enhancement and development of programs to promote University of Regina Students' Union (URSU) and its services. Some marketing goals will include maintaining the brand integrity of URSU and strategically positioning the company as a trusted source for knowledge while establishing the company's status as an industry leader. The

Marketing and Communications Manager will also oversee the launch and managing of new products, services, and associated brands to meet profitability goals and targets.

- Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools and other initiatives.

- Develop and promote branding initiatives consistent with corporate business goals and objectives.

- Maximize brand value through the development of ancillary revenue streams and new opportunities.

- Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.

- Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages.

- Develop marketing plans within budget requirements.

- Collaborate with all departments to identify internal and external customer needs.

- Communicate and negotiate with promotional partners as needed for joint marketing activities.

- Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.

- Develop, manage and execute an annual strategic marketing and communications plan for URSU to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.

- Evaluate the success of various communication strategies and provide and implement recommendations for improvement.

- Analyze potential new products/media to enhance the marketing/communications work of URSU.

- Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.

- Ensure that all materials are developed and distributed according to an appropriate timeline.

- Oversee the development, management and maintenance of all online communication vehicles.

- Provide strategic leadership to the marketing group and all other departments of URSU.

- Set the yearly agenda for the marketing group and actively manage the department to accomplish its goals.