Manager - Marketing - Car Rental Business

- Develop and implement strategic marketing plans and campaigns to best represent our products and brand and for lead generation.

- Measure and report on effectiveness of marketing activities with the purpose of improving strategy, resource efficiency, revenue generation, customer engagement and retention.

- Conduct market research to identify customer needs to contribute to marketing strategies.

- Develop and manage marketing budget for resource allocation including spending, subscriptions, donations, etc.

- Manage marketing and brand collateral such as brochures, graphics, product style sheets, logos, or other promotional products.

- Manage monthly calendar for all marketing activities including newsletters, social media, promotions, etc.

Develop and communicate a strong, consistent brand message across various platforms with an eye for design and an understanding of visual marketing trends. Manage the research and development of content creation to attract, acquire, and engage a clearly defined target audience.

- Create and execute brand ambassador programs to get our most devoted fans to promote the company and spread the word

Candidate Profile :

- 4 - 6 Years relevant experience

- Must have worked with Avis, Europe Car and Hertz

- Relevant Bachelors and Master's degree

- Thrives in an entrepreneurial environment, is highly self-motivated with the ability to manage and prioritize multiple projects and self-starter

- Can be analytical, creative & resourceful while also building structure and process. Must be organized and have a high level of attention to detail

- Possess excellent verbal and written communication skills, including copywriting and editing