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Ashesha Dutt

Director at People Value Consulting

Last Login: 04 June 2024

Job Views:  
496
Applications:  128
Recruiter Actions:  13

Job Code

1095818

Manager - Marketing & Brand - Beverage Industry

8 - 10 Years.Overseas/International/Others
Posted 2 years ago
Posted 2 years ago

Marketing & Brand Manager- beverages


Role objective :

- The role envisages creating visibility & increasing the value for the various brands of Alcoholic & Soft beverages in Nigeria . He is expected to set targets and plan marketing spend / budget.


- Implement the plan to partake as an active member of the team to take the company to Top 3 players within the next 2 years time span.

This position will have the overall accountability to :

- Be the custodian of the various brand equity & value proposition of various products i

- Ensure continuous value addition / innovation and market capitalisation in the Nigerian Beverages market

- Closely monitor and conduct market study to benchmark against competition

- Ensure that the marketing plan is conceived and corresponding marketing budget is proposed and approved.

- Ensure the planned marketing budget is well spent.

- Degree in any field with MBA/ PG Diploma in Marketing Management.

- He should have over 8 years of experience of which, 3 years in similar positions in Alcoholic & CSD Beverage industry. Nigerian experience essential.

- Manage the marketing function independently covering the fast- growing Alcoholic beverages and highly competitive Carbonated flavoured soft drinks space Analytical Skills

- Presentation skills

- Communication skills

- Negotiation skills

- Strong Interpersonal & team building, networking skills

- Cost consciousness

- Planning skills

- Digital Marketing

- Business acumen and vision

- In depth knowledge of marketing activities in Alcoholic & Non- Alcoholic beverages space, SWOT of other players/ competitors.

- We are looking for a young marketing professional with imaginative and creative mindset. With hands-on experience in Online Marketing techniques.

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Posted By

user_img

Ashesha Dutt

Director at People Value Consulting

Last Login: 04 June 2024

Job Views:  
496
Applications:  128
Recruiter Actions:  13

Job Code

1095818

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