Manager - Marketing - BFS - IIM/IIT/MDI/NITIE/NMIMS/SP Jain/IIFT/FMS/SIBM

- Candidate(s) who have passed out their full time MBA's from IIM's / IIT Mumbai / IIT Delhi / JBIMS, NITIE, NMIMS Mumbai / Bangalore / Hyderabad, MDI Gurgoan / SP Jain / XIMB Bhubaneshwar /IIFT Delhi / IIFT Kolkatta / FMS Delhi / SIBM Pune, XLRI, Asian Institute Of Management Philippines, XLRI, in the year 2017 to 2018 can only apply for the below mentioned role(s).

- Other campus pass out's kindly do not apply for the mentioned below role.

Marketing Manager

Key Responsibilities: 

- Promotion of product and services: 

- Design marketing campaigns for new customer acquisition. Craft the messaging and positioning of products. Ensure pull based creative appeal 

 Digital marketing : online product sourcing, emailer, online and app based promotions - BTL and Branch merchandising 

- Event management and activation

 - Manage product launches and marketing, research and internal recognition programs and communication 

- Coordinate with agencies for creating campaigns for specific business objectives for existing and new customers 

- Coordinate with relevant departments, product managers and internal stakeholders for briefs, approval of copy and content of collaterals. Take all relevant approvals from all stake holders 

- Design thematic and tactical innovative campaigns Communication:

 - Must be strong on written and spoken communication skills. 

- Identify the correct TG for the product/ services and understand customer need 

- Create effective communications for the various identified channels and deploying various campaigns 

- Conduct communication/campaign testing through research, branch and customer feedback 

- Must have an eye for detail. Must be conversant with digital and social media marketing space. 

- Should have good people management skills for interacting with various functions.