Manager - Marketing - BFS

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

As a Marketing Manager, you will be responsible for monitoring online marketing tools and social media trends & best practices.

What you will do:

- Conducting market research to find answers about consumer requirements, habits and trends and present actionable findings

- Assisting with various day-to-day projects, including events, merchandising, email, design, and data analysis

- Liaising with the product, engineering, and other teams for improvising the product/ service

- Acting as SPOC for all the tickets raised for the marketing team

- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.

- Collaborating with marketing and other professionals to coordinate brand awareness and marketing efforts

- Analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

- Performing support duties including but not limited to: database management, reporting and analytics, maintaining marketing materials, managing sales, and marketing software tools

- Requesting for proposal (RFP) generation management

- Undertaking individual tasks of a marketing plan as assigned

Desired Candidate Profile :

What you need to have:

Bachelor's degree in Business, Marketing, or Communications with min. 2 yrs of proven experience as marketing specialist or similar role

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

Previous work experience with Jira tool or other marketing tools like semrush, spyfu, hotjar, google analytics, tag manager

Demonstrable experience in marketing data analytics and tools

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

Exceptional communication and writing skills

Commercial awareness partnered with a creative mind