Manager - Marketing - Bank

Looking for Marketing Profile for BTL Events (M1,M2)

Job Description :

- Responsible for conceptualising and executing marketing plan to aid in business generation for the SME and agri business sector.

- Working on focus business clusters to identify associations, thought leaders, etc and tie up with them to work out a comprehensive marketing program which could include seminars, summits, workshops, expos, other media formats, etc.

- Tying up with media partners to ensure strategic promotion of the programs.

- Working out partnerships with corporates/agencies with focus on SME sector for offers, partnerships.

- Negotiating with multiple partners to derive maximum value for the marketing budget.

- Tracking of ROI from programs to ensure business generation.

Competencies :

- Good communication and interpersonal skills

- Good negotiation skills

- Being a self starter and self motivated

- Ability to deliver within stipulated timelines

- Ability to develop relationship across business constituents, agencies and other stakeholders

- Ability to think out of the box and evolve innovative concepts

Qualifications : MBA Marketing