Manager - Marketing - Bank

- The Digital Campaigns and Portfolio Marketing manager will be responsible for marketing activities of Kotak811 digital savings account.

- The role focuses on understanding customers & the identification, development and execution of marketing strategies, campaigns and activities that support and strengthen the Kotak 811 brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at the product level.

- Creating the annual marketing plan to drive adoption usage and retention of Digital banking services

- Comfortable with understanding digital products and platforms

- A good mix of data understanding and out-of-the-box thinking

- Drive numbers through marketing campaigns - competition benchmarking, designing campaign constructs or messaging, campaign management. performance analysis and corrective measures

- Conceptualizing segmented creative routes and briefing agencies for desired output

- Drive go to market plan for new launches - both internal and external marketing rollout

- Define measurement approach and demonstrate impact of each campaign to stakeholder through data and insights

- Work with partners and agencies: responsible for executing through internal and external resources