Manager - Marketing - Automobile Startup

Marketing Manager

Looking for B2B Marketing

- He should have 50% BTL Activities experience . Also 20 % experience in Digital Marketing .He must have done Market Research

- He should have handled Branding .Candidate will doing Vendor Management .

- Performing market research to identify trends, coordinating for Digital Marketing & Social Media Marketing, and establishing the right strategy to market, etc.

- Campaign concepts and product alignment

- User/Target group segmentation and media consumption mapping (investor base, end-user segmentation)

- Sales Vertical wise lead generation plan

- Messaging for channel wise deployment (investor, NRI, corporate, multi end user segments): launch and sustenence calender

- Collateral Development concept and sign-off (3d models, renders, Avs, VR)

- Co-ordination with HO Marketing on region requirements

- Media Management for integrated marketing campaigns

- Briefing the agency, working closely with Brand, AD and media agencies to develop an impactful campaign for the brands he/she will be responsible for. (Newspapers/Magazines/Journals) advertisements, Television advertisement , Radio advertising , Outdoors Hoardings, Pole Koisks, Billboards, Posters etc.

- Co-ordinate with various media agencies and ensure timely release of the advertisement

- Tracking of campaign response.

- ROI Management for overall campaign

Tie-ups: Partnerships and Brand alliances :

- Provide necessary brand experience at various exhibitions, promotions and events.

- Responsible for conceptualization of the brand experience at various events.

- Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness . will be responsible for ROI on the activities conducted.

- Co-ordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

- Contribute and scrutiny the marketing office established at various sites/regions.

- Track and analyze the Sales data from respective sales personnel from various sites/regions

- Micro-market analysis and product wise recommendations

- Customer Research and Dip-stick: Preferences, Lifestyles, Attitudes, Behavioral mapping

- Competitive research Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications etc.