Manager - Marketing - Automobile Industry

Manager - Marketing

Position - Marketing Manager for LHD cluster of IO markets

Responsibilities & Key Deliverables:

- Work closely with Country sales teams & distributor marketing teams & their agencies to plan and execute country level marketing activities to achieve specific goals.

- Plan & execute product launches & brand campaigns as per business objectives

- Brand management - managing brand guidelines, messaging, and visual identity to create a strong and recognizable brand presence

- Country level media landscaping for conventional, digital and BTL marketing platforms

- Develop market level understanding of consumer profiles, vehicle usage & behaviour, segment understanding, price - positioning, and competitor activities

- Managing marketing campaigns: overseeing the creation of marketing materials, such as website content, social media posts, and advertising campaigns

- Analyzing marketing data: tracking the performance of marketing campaigns and using data to make informed decisions about future marketing efforts

- Market Research - Perform competitive research to understand what's happening in the market, and incorporate your findings into each campaign for better results

- Marketing intelligence - competition activity tracking & marketing MIS

Preferred Industries

- Marketing & Comm

- 2 Wheeler

- Auto Components

- Auto / Auto Equipment

- Auto ancillary

- Automobile

- Auto/Spares

Education Qualification:

- Bachelor of Engineering (Pref) + MBA in Marketing

- MBA in Marketing + Graduation in any field

General Experience:

- 4 to 7 years with Marketing Experience

Critical Experience:

- Having positive attitude and a passion for developing and growing brands from grounds up in international markets

- Good Interpersonal skills, able to adapt and work with leaders and CFT teams

- Solutions focused, comfortable working in an environment which demands strong deliverables including the ability to identify problems and drive appropriate solutions.

- Believes in Frugal ways of working. Has a practice of using limited financial resources in a creative and efficient manner to achieve marketing objectives

- Cross-functional working skills to collaborate with other functions and open to new ideas

- Keen follower of market & consumer Insights.

- Passionate about cars, automotive industry and the international markets

- Ability to think holistically with a strategic intent

- Ability to communicate and pitch new plans and ideas to Senior Management for approval and direction

- Proficient in MS Excel and Power-point