We are executing an exciting assignment as Manager - Marketing Automation with one of the global leaders in overseas education in Gurgaon. The KRA;s would be: - Plan, develop, and execute cross channel campaigns, interaction campaigns and nurture programs across the student and test taker lifecycle to drive engagement and conversion. - Develop marketing automation campaigns across email, SMS, Whatsapp [Channels prevalent in the region] and social to improve efficiency. - Conduct ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements. - Meticulously plan and document the testing plan. Oversee and implement all lead scoring/grading processes and customer nurturing (single or multi touch) campaigns within the automation tool. - Work with analytics team and global marketing automation team to create lead scoring model based on intent, demographics and assign scores based on propensity to convert. - Collaborate with key stakeholders to define best suited workflows for nurturing / automation campaigns and ensure relevant and targeted communications reach our core audience. The desirable would be: - Educated to Masters Level or equivalent. - Demonstrable experience (6-8 years) in digital marketing / marketing automation. - Creative thinker with ability to define and develop campaigns and templates for e-mail marketing / reports. - Proven track record of building lead nurture campaigns and driving successful marketing outcomes / lead conversions. - Analytical mind - ability to read, analyse and interpret information effectively.

Gurgaon/Gurugram

Manager - Marketing Automation - Consulting Firm 

Manager - Marketing Automation - Consulting Firm  ,Job Description for Manager - Marketing Automation - Consulting Firm  in ABC Consultants in  Gurgaon/Gurugram for (7-10) years of experience. Apply Now!

Job Description for Manager - Marketing Automation - Consulting Firm  in ABC Consultants in  Gurgaon/Gurugram for (7-10) years of experience. Apply Now!